In today’s social media landscape, audiences crave more than just the final product, they want to see the process behind it. Real-time storytelling and work in progress content is redefining how creators and brands engage with their communities. CEO and Founder of CultureCon and The Creative Collective, Imani Ellis will explore how social platforms are fueling the shift from product-driven content to process-driven content, and how the messy middle can turn transparency into a powerful engagement strategy.